Smarter Pretesting: Maximizing Impact with AI & Traditional Research

On-Demand

4 Mar

Unlock a Smarter Approach to Pretesting

The world of market research is evolving rapidly. With more assets and shrinking timelines, researchers are under pressure to test more efficiently. AI promises speed and scalability—but how do you integrate it without sacrificing rigor?

What You'll Learn:

✅ A clear framework for integrating AI into your research toolbox
✅ When AI-based pretesting delivers the best results—and where human insights are still essential
✅ The strengths and limitations of AI vs. traditional research methods
✅ Real-world case studies showcasing successful AI adoption in pretesting

Join us for an insightful webinar where we break down when to trust AI-driven pretesting, where traditional methods still shine, and how to combine both for the best results.

Watch Webinar now!

Speaker

Dr. Dirk Held; author of the best selling book ‘AI in Brand Management’, Co-Founder of the marketing consultancy DECODE GmbH and Co-Founder of the AI-specialist aimpower GmbH